People

People are the foundation of our organisation. We attach great importance to a pleasant, healthy working environment for all our colleagues. In this way, we work together as a team and ensure that our people can grow even further. In addition, we maintain warm relationships with our customers, growers and suppliers. We work closely with them to continue to inspire with new, green ideas.

Planet

Every day, we are committed to reducing the negative impact of our industry on the Earth. We achieve sustainability through green energy, choosing sustainable packaging materials and separate waste streams and being members of the Accelerators . As Retail Flowers & Plants, we have committed to FSI 2025 with a goal to achieve a zero footprint by the year 2030. Obviously, supplier choice plays a major role in our endeavours.

Prosperity

We strive for sustainable economic growth-, full stop. We do this by investing in a modern production system and by reducing chain costs and waste. Because we work closely and efficiently with other organisations within the Floral Trade Group, we are able to get the very best out of our business processes. As a family of companies, we enter into long-term relationships with our customers, suppliers, industry peers and, of course, our colleagues.

Certificates

Advocates for sustainability, together

Refleur

With our unique ‘Refleur’ concept, we want to encourage growers, suppliers, customers and consumers to choose the most sustainable option. Refleur, which is Dutch for ‘re-flower’, stands for many things:

  • Re-Think: grown in accordance with FSI 2025
  • Re-Use: packed in sleeves made from our own flower waste
  • Re-Cycle: transported in buckets made from recycled plastic
  • Re-Invest: focussed on a sustainable gift for the future

Wondering how we put our concept into practise? Find out more on Refleur’s website!