Brightening up and greening the world—that is what Retail Flowers & Plants is all about. With the very best flowers, most beautiful bouquets and innovative plant creations, we are ready all year round to be fresher than fresh, to change with the seasons and to consistently stay abreast of the latest trends. We achieve all this with hearty, passionate colleagues, each with his or her own background and qualities - supported by a modern production system, through which an infinite number of cheerful flowers and plants flow. We form a colourful whole—together!

With our planet’s future in mind, we are keenly aware of our own responsibility. And, this awareness is reflected in our daily actions. We translate our policy into concrete, sustainable choices which we make around purchasing, processing and developing our greatest concepts.

Every day, our passionate colleagues ensure expert purchasing and processing of countless flowers and plants. With us, everyone is welcome. We value enthusiasm, flexibility and teamwork. We love our work, we take pride in being innovative and we always make room for personal development. In our colourful world of flowers and plants, we help each other grow and flourish and work daily to foster a positive work environment.

Sometimes the hand of the craftsman (or woman) is preferable to the machine. It goes without saying that we therefore also have a department filled with well-trained colleagues for handcrafted bouquets and unique plant decorations. Armed with the latest consumer insights, extensive sales data and the latest trends, our product development department designs trendy bouquets and plant decorations, in delightfully surprising combinations and themes, especially for retail.

Together with our growers, our expert buyers select the very best flowers and plants of the season, specific to the needs of our retail customers. Thanks to strategic collaboration and clear lines of communication with the growers, our products are sustainable, of consistently high quality and always fresh. Thanks to our diversity and size, we supplement structural purchasing needs with the best flowers and plants of the season. As a result, we strike a balance between sustaining long-term partnerships with growers and always keeping our eye on last-minute bargains.

Thanks to the combination of years of experienced craftsmanship and our modern production equipment, we not only work with admirable efficiency but also maintain our highest quality standards. The automated production of single bunches, a ‘Tulipstar’ for mixing and bunching of tulips and the innovative Bouquet Master for sheaf-bound bouquets are all part of our ‘secret sauce’.